There are many lures on the market today. These lures can increasingly mimic fish down to the rattling erratic motions, and with new printing and materials lures have become so realistic that they could easily be confused for bait fish. Yet, simple lures from days past still perform without much of this production wizardry. There is nothing wrong with a bio mimetic, ultra real articulated/multi-jointed lures, but there is an undeniable simplicity and efficiency that Mepps, Red Devil, Wordens roosters, Heddons, Arborgast Hula poppers or jitterbugs produce. They don't need much of the new sophistication to draw out elusive prey – whether trout with small spinners or bass and pike with Hula Poppers and Jitterbugs. So what makes these "ancient designs" work to this day?
I've been fishing all my life, and have tried every method I could get my hands on, from fishing by hand to yoyos and so on. I have always wanted to apply my experience to making a better fishing lure, so I began to carefully examine lure behavior in the water and see how fish react to the lure in motion and also standing still or on a slow sink. Through this process I discovered a few items that contribute to aggressive fish behavior at the sight of a lure and items that improve the hook rate and the sensitivity.
While there are other factors, line connection, vibration, flash, and color are some of the items that a new lure can address and thus increase take rates.
Line Connection is important. Many lures will ask you to connect the line directly to the lure without a swivel. This is done because many lures have internal connections, which often "deaden" the sensation of a strike. That deadening is the cause of many of a failed hook up. The lure seems to hold back and because of that the hook isn't set and the fish gets away. The more direct the connect, the better the feeling of the strike and the more the elasticity of the line and rod can come into play to convert a bite/bump into a strike.
Vibrations and flash are a factor that attract fish. A "falling" spinner with a gentle spin as it drops through the water column often draws fish in closer to see what is happening. A topwater popper or jitterbug makes this vibration extreme and flash can also be added to a hook or worm to increase interest.
While "fish are colorblind but fishermen aren't" provides a smile to most lure makers, it is undeniable that contrast is a factor in strikes. Dots, stripes etc are often distinguishing characteristics of the animal kingdom and it is believed that fish see these patterns as indicative of something that can be eaten. At a minimum these patterns can create great contrast that cause atteraction.
Any new lure must address the three major concerns of line connection, vibration and color. A good fisherman knows that it's not only the lure but how it is tied to the line that has a direct impact on the fish you catch. If you're catching mackerel, pike or barracuda you'd better have some steel as nylon will be cut by these aggressive, strong and sharp toothed animals. On the other hand, a fisherman going for trout, steelhead and river salmon know that fluorocarbon, line size, color and size of the swivel can directly affects the interest a fish may have in the terminal tackle.
In that context, another factor is how these things affect natural motion. For example, a heavier line weight will stiffen the presentation. A swivel that is too big may spook the fish or make the lure behave unlike what was originally desired. Some lures (for example, small spinners such as Mepps or Wordens) have a hard wire that, if bent, may negatively impact the lure action, or even render it unusable.
The solution to all of these problems, I have found, is a coated beraided steel wire.
The second goal was to create vibration and color/pattern to produce aggressive bites. The lure uses a deceptively simple technique for this. First we need to understand how spinners work. Spinners create vibration – very important as that is a signal that fish recognizes. Spinners also create flash of colors – I mostly use nickel finish a silver flash common with bait fish. The idea with the bright color barrel in the front is that the spinner goes in front of it and creates an alternating flash of color and silver. So there is literally a "blinking effect" that fish can see, and that broadcasted color and flash is irresistible to many fish. Lastly the glass beads add minute sounds and vibrations as the lure vibrates and they also shine.
So at this point this lure has been tested and attracts big bass, and despite the size 6 VMC blood red treble hook it also hooks into some panfish.